The PlusWhite Advantage

360° of Teeth Whitening

Unlike whitening strips, PlusWhite gel covers the entire tooth for comprehensive coverage and a brighter smiles.

Professional Strength

Take advantage of the same whitening power that you would get at the dentist's office

The Original Whitening Formula

PlusWhite Gel is the original at-home professional strength teeth whitening solution.

Results in 5 Minutes

Experience a whiter, brighter smile in just five minutes after one use!

Gentle & Enamel Safe

PlusWhite is effective but also gentle and enamel safe - use it again and again with confidence

Made in the USA

We are the only teeth whitening solution made exclusively in the USA.

the 5-minute secret to a brighter smile.

professional whitening designed for real life. keep the coffee and wine, lose the stains.

PlusWhite Refill

the refill.

maintain your glow

  • low-cost replenishment for consistent brightening
  • uses the same whitening ingredient as dentists
  • enamel-friendly, non-abrasive formula
  • perfect for existing mouthpiece owners
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most popular starter
PlusWhite Kit

the kit.

visible results fast

  • starts working in 5 minutes for rapid results
  • comfort-fit mouthpiece for 360° coverage
  • reaches deep crevices strips can't touch
  • simple, mess-free daily routine
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PlusWhite System

the system.

complete stain defense

  • defend against coffee & wine every day
  • stainguard rinse powered by plasdone™ to block daily stains
  • professional gel + comfort-fit mouthpiece
  • complete 3-step whitening regimen
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real smiles, 5 minutes later.





+50,000 happy customers with brighter smiles


ditch the strips

experience a brighter smile with full whitening coverage. Plus White gel...

gets in every nook and space around and in-between your teeth

gives you dental office peroxide strength that is still enamel safe

includes 60 uses per tube (why do whitening strips come in packs of only 12 or 14?)





"Works well for my stains, only item that works for me."

JD S.

"This is and easy to use and effective whitening gel that can be applied in several ways. I find using my forefinger the easiest way, though not listed for this purpose. The trick buried in the directions is to apply to the teeth, let is sit for at least 5 minutes (or more), and then brush the teeth and then rinse it off and out.

I noticed a difference within a day or so, getting better with use. 2 oz will easily last far more than a few weeks, as a really small amount is used each time. I

t has not irritated my mouth, though I imagine some may find it sensitizing. Phosphate content. Those with kidney issues be careful."

Lowell E.

"The gel comes in a needle-nose tube that makes application pretty easy — I either apply it with my finger or load a mouth tray to spread it evenly over my teeth. A few uses in, I could see some brightening of surface stains, and it seemed especially helpful for maintaining a brighter smile in between deeper treatments.

A real plus for me was that it didn’t make my teeth super sensitive like most whitening strips do for me — if you have sensitivity issues, this is a definite benefit compared with stronger products."

Kelsea

"Works well for my stains, only item that works for me"

JD. S

"I've been using this for years and I'm telling you, it works! Removes coffee, and cigarettes if you use it just a couple times a week. Use a q-tip and paint your teeth, making sure you get the spaces between then put in a mouth guard..."

Jess

"This product definitely works!!! I've tried them all and I'm in shock that this works in 5 minutes."

Nathalie D.